Why do women read cosmopolitan

We've had Cosmo handbags, Cosmo bed linen and Cosmo sunglasses, now it's the Cosmo caff. From next summer, girls about town will be able to sip their smoothies in the pink and fluffy surrounds of Cosmopolitan Life, a new range of cafes from their favourite magazine.

So why cafes? It's the latest thing in the world of brand extension. There's Cafe Cadbury - the chocoholic's paradise; Nescafe is setting up a chain of cafes; and Kenco has coffee bars in student unions. We compared brand awareness and usage to discover the secrets behind the success of the Angry Birds brand and how Epic Games won over Gen Z. Fintech brands have disrupted the global financial services industry. Find out how they did it and what you can learn from their marketing strategy?

Sign up for our Newsletter to receive free, insightful tips on all things brand! Related Articles. Brand Marketing. Marilyn Wilkinson Digital Marketing Expert. Maddie Duke Freelance Marketer.

This study mainly measured short-term changes in attitude and as such cannot speak to the extent that these beliefs may become entrenched in female consumers, nor was it able to determine whether the subjects were capable of putting their stated sex-positive attitudes into practice. But it demonstrated a direct and causal link between young women's attitudes about sex and their exposure to the magazines that promote them -- exposure that, today, is near-constant and arguably unavoidable.

Skip to content Site Navigation The Atlantic. Popular Latest. The Atlantic Crossword. Sign In Subscribe. The magazine's success starts with cover lines , those short headlines on the cover, of course that promote what's in each issue. Like other consumer magazines, Cosmopolitan not only offers subscriptions, it also relies on sales of individual copies at newsstands, supermarket racks, and in airport shops. And it's a jungle out there--magazines only have a few seconds to catch a potential buyer's attention, convincing her to pick up the magazine, look at it more closely, and decide to buy it.

It's no surprise, then, that Cosmo's editors spend consider time working on the cover. They start with a deep understanding of the audience , using focus groups, reader polls and online surveys to get a sense of who the reader is and what she wants. As a result, Cosmo cover lines are designed to meet readers' needs, most of which focus on relationships:.