Online Event,. Over the past few years, the control that app marketplaces hold over developers has sparked debate…. There are too many people playing King of Glory. When will FarmVille 3 be in the us? This is the good battle gaming,I am playing this game from one year but in this game i didn't like….
By Aaron Orr , News Editor. No global release The partnership was first revealed in October and the game first entered soft launch stage in China on May Comments No comments. Login to to leave a comment Or click here to register Email Password Forgot password?
You can change this pass at any time on the "edit profile" link when logged in. Email Got your password? View options Order by latest to oldest Order by oldest to latest Show all replies. Get Pocket Gamer Biz in your inbox. The pre-release campaign allowed players to download the game two days prior to its launch date and access certain parts of the title. Marketing campaigns were launched on popular social media sites and players were invited to join the game through a Hogwarts acceptance letter.
This was a top trending topic on Weibo prior to the games launch with over 1 billion views. Once players downloaded the game they could create a character, go through the sorting hat ceremony, decorate their dorm, chat with other players and invite friends to join them.
This approach to onboarding was captivating as it led to players sharing their sorting hat experience on social media platforms such as Weibo and WeChat before the game had officially launched, driving more gamers to download the title and join the same house as their friends. While Onmyoji was primarily turn based, Magic Awakened introduces real time battles in its story mode. It also allows players to move around the battlefield as they utilise spells, with the position of the user playing a role in spell effectiveness.
Special cards have also been introduced into the game which allows players to summon legacy characters and animals from the Harry Potter universe. NetEase also included numerous mini games and other modes in the title to increase the appeal of the game and reach a broader audience, as well as cater to core fans of the IP.
Users can play matches of quidditch, duel other players in a PvP mode, compete in a rhythm dance mode and there is even a forbidden forest roguelike mode. This variety, as well as the innovations in CCG gameplay, was received well by players. We believe that the deep social integration in Harry Potter: Magic Awakened has also been a key aspect behind the success of the game, with it playing a role both during the pre-release and post release stage.
Prior to the launch, gamers utilised the in-game social network to share their experience of the sorting hat ceremony and their memories of Harry Potter. Post launch, the in-game social network expanded significantly to include categories for in game events, houses, clubs and other segments which allowed players to easily discover and share content that was related to the part of the game they were playing. Players could access discussion groups, walkthroughs, videos and more within the internal social network, and then share those experiences to real world social networks.
This encouraged people to use the in game social network in a similar way to how they use social networks outside of games. The game has continued to perform well since launch and was also the 1 most downloaded game on iOS during the National Day holiday on October 1. However, it was not without some criticism and the prospect of long-term operational challenges.
This makes it the biggest Harry Potter mobile game launch ever, and is already very close to becoming the highest-grossing Harry Potter Mobile title as well. The story sees players take control of a fully customizable character, making their way through the years at Hogwarts, 10 years after the Battle of Hogwarts that took place at the end of The Deathly Hallows.
If Magic Awakened continues to gross similar profits as it has made since release, it could become the highest-grossing Harry Potter Mobile IP by the end of this year, or the beginning of next.
The huge amount made from Magic Awakened so far, despite its limited release, may come as a surprise to anybody following the news of Niantic's Harry Potter: Wizards Unite shut down.
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