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Advertise with us. I Love MCR have made advertising affordable and effective for all. Online Advertising. Advertise on our website to millions of inspired people who use our platforms every day. Rice Krispies, which were once marketed as "The Talking Cereal," has been helping generations of sleepy-eyed Americans to wake up for over 90 years. While this cereal may lack the bright colors and the sugary sweetness of many of its rivals, Rice Krispies is nevertheless still among the top-selling breakfast cereals year after year — Kiplinger listed it as hanging in there at 13 on a list of the top 20 best-selling cereals of Even if you're not much of a breakfast eater, chances are you've been offered a Rice Krispies treat at some point in your life — most probably during your elementary school days when somebody's mom was sure to bring in a batch for every class party.
These marshmallowy goodies have been around since , first created as a fundraiser for the Campfire Girls so they could keep up with their cookie-peddling counterparts, the Girl Scouts. Unlike Thin Mints, Samoas, et al.
Instead, their recipe was soon published on every Rice Krispies box, and shortly thereafter became a staple in every kid's lunch box. Didn't know that about Rice Krispies? This makes sense. Sort of. Which is hard to imagine, and even harder to eat. Nonetheless, it is a Rice Krispies Treat. This below image shows according to Kellogg the first recipe with marshmallows printed on a package in Kellogg has every right to their timeline, but it does seem odd not to at least acknowledge the earlier version of the treat in the company history.
Regardless, I needed something explicit from Kellogg. I needed closure. Something that would tidy up all the various bits of information tying Mildred to the Rice Krispies Treat.
A simple, pleasurable denouement. I sent my last desperate prodding, pushing email to my virtual Kellogg girlfriend:. To confirm, the treats the ones without marshmallows were still called Rice Krispies Treats? And finally, is there anyway to confirm that Mildred Day had anything to do with the version?
The delayed response arrived. It was graywashed corporate-speak, but there were glimmers of a more complicated origin story in the layers of carefully chosen language. I knew it was all I would get. I took it. The recipe was called Rice Krispie Bars without the marshmallows. Mildred was employed between — and — so she was part of the staff when the recipe was developed. Finally, it should be noted that Malitta Jensen is often mentioned in several articles as the co-creator of the Rice Krispies Treat.
I could not find anyone to corroborate this information, though it would stand to reason that Jensen had something to do with the version the marshmallow-less one and she deserves equal recognition. Mildred would be happy, I think. The Rice Krispies treat is having a revival of sorts. It is on trend. She eventually gave up her own career to work alongside him as he operated three Buster Brown shoe stores, ran a water-softener business or constructed swimming pools, Rippie says. In later years, Day would return to Ames at Easter time to visit relatives, bringing her daughter along on the train.
She died on June 9, She was Facebook Twitter Email. From the archives: Love Rice Krispies Treats? You have an Iowan to thank. Show Caption.
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